Brand Focus


Personal Branding: The Value of a Platform

Brand Focus, People Focus

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to say or something...

Read More

Online Personal Branding: Establishing Narrative

Brand Focus, People Focus

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do these things....

Read More

DigitLab, representing digital innovation at the Loeries

Brand Focus, Digital Focus, Our News

We are proud to announce that our work with SA CAN in creating the TrackBox Emergency Response App has earned us a finalist spot in the Loeries’ Digital and Interactive Communication category.

Read More

Can We Control Fake News And Its Effect On Business?

Brand Focus, Business, Digital Focus

Recently, there has been an increase in fake news stories and websites, which is concerning. Research done by the Reuters Institute for the...

Read More

Shifting Focus From Success to Significance

Brand Focus

Brand love doesn't come from lifestyle alignment and it won’t come from fancy content, it comes from doing things of significance....

Read More

What Conan O’Brien Taught Us

Brand Focus, Digital Focus

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

Read More

How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

Read More

Authentic Loyalty Through Brand Utility

Brand Focus, People Focus

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the...

Read More

Be Brave: Differentiate with Digital

Brand Focus, Digital Focus • 2 Comments

Digital presents a powerful opportunity for brands to differentiate themselves against competitors.

Read More
Close