Strategy Focus


Accelerate to Digital Victory This Year with DigitLab Academy

Digital Focus, People Focus, Strategy Focus

Welcome to 2019! There’s no better time than the fresh start of the new year to reevaluate the direction of your business and begin...

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Social Media Strategies: Embrace the Mosh Pit

Digital Focus, People Focus, Strategy Focus • One Comment

Social Media is not a marketing channel, rather it’s a mosh pit of conversations that surround our marketing channels. If it were a...

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Social Media Strategies: Improve The Trust Equation

Strategy Focus • One Comment

Social Media is the first Internet-based platform that has facilitated a people-to-people connection. It provided a structure to build a...

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Social Media Strategies: Apply the 80/20 Rule

Strategy Focus

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their...

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What’s your consumer ‘share of intent’?

Digital Focus, People Focus, Strategy Focus

Digital marketing is an extremely innovative and creative industry that explores ways to bring people closer to brands through digital channels. Share of intent, coined by Google, is a powerful metric to understand your visible presence in a consumer’s world.

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How Data Helps Marketers Be More Innovative

Brand Focus, Digital Focus, People Focus, Strategy Focus

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data complexity’? ...

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Marketing Products on Social Media

Digital Focus, Strategy Focus

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that...

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The world needs curators

Digital Focus, Strategy Focus

At the ITweb Social Media Summit Mike Saunders of Digitlab discussed the necessity of content curators in a world that is being flooded by data.

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